Crystorama at Hight Point Market 2020
We were so excited to open our first permanent showroom on October 13th, at the High Point Fall 2020 Market. Located at H241 on the 2nd floor of IHFC, International Home Furnishings Center, our new showroom features 2,600 square feet of space highlighted with a lounge, bar, and conference tables set up with ports. We showcased an assortment of interior and exterior chandeliers, flush mounts, wall scones, vanity lights, outdoor lighting, and licensed collections by Libby Langdon and Brian Patrick Flynn for the October 2020 market.
Take a stroll through Our showroom at High Point!
"Our 2020 collections are centered around two themes, "Modern Chic" and "Boho Natural". "Modern Chic" is classic and versatile fixtures for today and tomorrow, featuring styles with crystal, lucite, luxurious polished nickel, and antique gold. We drew inspiration from nature to develop the range of "Boho Natural" collections, featuring neutral earthy tones, raw metals, rattan, mother-of-pearl, wood beads, and jute. The idea of timeless and elegance will always be our approach when designing our lighting collections," says Nancy Lonoff, Director of Marketing.
This year, market took place during COVID-19 pandemic. In light of the situation, the customers that visited us were enthusiastic about the new showroom.
“If they knew us already, they enjoyed seeing the fresh approach as well as our classic styles they’ve come to know and love. If they were new to Crystorama, the showroom made our brand shine and ensured a lasting first impression,” says Ryan Ranzino, Vice President of Sales.
”Customers were enamored with the pieces that reflected the natural elements of our Farmhouse Chic and Boho themes, including our Jayna, Remy, Poppy, and Hollis fixtures. Our lanterns continue to catch people’s eye, particularly the Baxter, Sylvan, and Weston collections. Chandeliers in soft gold tones were a big hit, such as our Clover, Dixon, and Paxton collections in aged brass,” Ranzino continues.
For design ideas and on-trend inspiration at Market, we had two talented interior designers, Libby Langdon and Lauren Clement, host our @Crystorama Instagram Takeovers.
Instagram followers got to join Libby for a virtual tour of her collection for Crystorama. She provided a live walkthrough at the showroom and the audience even got to ask her questions and get insights into new products, highlights and upcoming design trends.
“It’s so exciting to experience the new Crystorama showroom at High Point Market. I couldn’t wait to give everyone fun lighting tips, design ideas and great things that Crystorama offers,” says Langdon.
The Crystorama Instagram audience also got to spend the day with Lauren Clement as she toured the showroom and shared lighting and design ideas, as well as her all time favorite fixtures.
“The Crystorama showroom is amazing! The designs are absolutely stunning. One of the reasons that I love Crystorama is the variety of finish choices that are all so relevant and gorgeous.” says Clement.
Crystorama’s first official High Point Market is in the books. We are truly grateful for the love and support. While the market traffic was slower than normal, the positive reaction we received about our new space was overwhelming.
For more lighting and design inspiration, visit us on Instagram, Facebook, Pinterest, Youtube and Twitter and use #CrystoramaStyle to share your designs!